Anne Thistleton

Anne Thistleton is a Harvard MBA and a 25-year consumer-marketing veteran, having worked across four continents and five diverse industries. Her most recent corporate position was at The Coca-Cola Company as Director of Marketing and Capability Development for Europe, Eurasia and Africa.

During her tenure at Coca-Cola she pioneered work on applying the vast academic knowledge of how the mind works to the field of marketing in order to begin rebuilding marketing capabilities for the organization. For the past three years she has been focused on developing specific marketing focused applications, testing and improving them with multi-nationals in their worldwide markets.

During her years of study and application development she has had the good fortune of working with some of the world’s leading cognitive psychologists, neuroscientists and behavioural economists and, given her prior consumer marketing experience, she has been able to identify the most marketing relevant and valuable aspects of those disciplines.